Program Details
The program will take place over the course of three days on May 21-23, 2024 from approximately 9 a.m.-4 p.m. each day at the Matthaei Botanical Gardens (1800 N. Dixboro Rd., Ann Arbor, MI 48105). We will serve a continental breakfast and lunch each day.
Snapshot of Planned Programming
Gain key skills and build your communications and policy engagement roadmap through expert-led sessions, activities, and workshops to learn how to:
Define your health policy issue and clarify goals around policy and communications engagement
Identify your audiences by exploring the policy and communications landscape and practicing audience mapping with coaching from IHPI experts
Develop your key message and practice translating your findings for policy and media audiences through engaging sessions and an interactive “half-life your message” activity
Refine your online expert profiles and social media presence through a session on best practices paired with one-on-one coaching
Draft written products for target audiences through workshops on policy one-pagers, op-eds, and other opinion pieces
Create simple graphics to help your work stand out in presentations and on social media
Practice engaging with key audiences by participating in mock meetings with policymakers and reporters
Map out your next steps for amplifying the reach of your work by developing an engagement roadmap and learning best practices from a panel of faculty experts
Expected Outcomes
You will come away with an improved understanding of how to translate, package, and amplify policy-relevant work for policy and media audiences. There will be opportunities to practice new skills through workshops and activities, and to connect with other members of the cohort, IHPI staff, and other faculty experts.
You will develop an elevator pitch about yourself, talking points about your research, lists of key audiences and policy levers, dissemination strategies, and initial ideas for products such as one-pagers/issue briefs and op-eds or other opinion pieces. A workbook with tools, checklists, and handouts will be provided for you to reference during the program and as you plan to share future research findings.