Dr. Zikmund-Fisher’s research is focused on the design of health communication messages. Trained in decision psychology and behavioral economics, he designs and evaluates methods of making health data more intuitively meaningful, studies the impact of people’s consistent preferences for more versus less health care on over- and underutilization of care, and explores the power of narratives in health communications. During 2021-2025, he is serving as the Editor-in-Chief of the journals Medical Decision Making and MDM Policy & Practice. He is also an associate director of the U-M Center for Bioethics and Social Sciences in Medicine (CBSSM).
- Ph.D., Behavioral Decision Theory, Carnegie Mellon University
- M.A., Behavioral Decision Making and Economics, Carnegie Mellon University
- B.A., Economics, Swarthmore College
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Public Health » Health Behavior and Health Education
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