Dr. Zikmund-Fisher’s research is focused on the design of health communication messages and improving health and medical decision making. Trained in decision psychology and behavioral economics, he designs and evaluates methods of making health data more intuitively meaningful, studies the impact of people’s consistent preferences for more versus less health care on over- and underutilization of care, and explores the power of narratives in health communications. Since 2021, he has served as the Editor-in-Chief of the journals Medical Decision Making and MDM Policy & Practice. He is also Interim Co-Director of the U-M Center for Bioethics and Social Sciences in Medicine (CBSSM).
- Ph.D., Behavioral Decision Theory, Carnegie Mellon University
- M.A., Behavioral Decision Making and Economics, Carnegie Mellon University
- B.A., Economics, Swarthmore College
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