Brian Zikmund-Fisher, Ph.D., M.A.

Associate Professor
Public HealthHealth Behavior and Health Education
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Dr. Zikmund-Fisher’s research is focused on the design of health communication messages. He uses his interdisciplinary background in decision psychology and behavioral economics to study factors that affect individual decision-making about a variety of health and medical issues. His research in health communications focuses on making risk statistics and other types of quantitative health information meaningful and useful for decision-making by patients and the public, and includes the areas of genetic test results, immunization, cancer screening decisions, and cancer survivorship. He is the co-director of the U-M Center for Bioethics and Social Sciences in Medicine (CBSSM).

  • Ph.D., Behavioral Decision Theory, Carnegie Mellon University
  • M.A., Behavioral Decision Making and Economics, Carnegie Mellon University
  • B.A., Economics, Swarthmore College

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