Brian Zikmund-Fisher, Ph.D., M.A.
Dr. Zikmund-Fisher’s research is focused on the design of health communication messages. He uses his interdisciplinary background in decision psychology and behavioral economics to study factors that affect individual decision-making about a variety of health and medical issues. His research in health communications focuses on making risk statistics and other types of quantitative health information meaningful and useful for decision-making by patients and the public, and includes the areas of genetic test results, immunization, cancer screening decisions, and cancer survivorship. He is the co-director of the U-M Center for Bioethics and Social Sciences in Medicine (CBSSM).
- Ph.D., Behavioral Decision Theory, Carnegie Mellon University
- M.A., Behavioral Decision Making and Economics, Carnegie Mellon University
- B.A., Economics, Swarthmore College
Health Services Research & Policy Focus
Collaborating Centers & Programs